Last year a couple of us tried to sell the idea of literary collaborative games, story games, fiction games, whatever we call them at the moment, to a local Book Festival. The organisers didn't buy it - we did mention the activity's roots in roleplaying, though, something we will not when we try again this year. Last yearwe offered playing workshops with demos and presentations of games, as well as presenting their designers.
So, the activity is Story Now. The audience are book readers at a month-long literary event featuring writers from all over the world. Last year's event featured Harold Pinter, Seamus Heaney, Joseph Stiglitz. Iain M. Banks is always there. So is Ian Rankin and a flurry of other British authors. There are writing workshops, song-writing masterclasses, childrens' tents, bookshops, signings aso.
Any ideas how to approach these people to get them to buy into it, and eventually to get people who are already passionately interested in reading books to go play?