A while ago I played Monsterhearts with a few gamer friends + my wife who isn't really a role-player. She had fun though, and recently asked me to run another game for her and a friend of hers who has NEVER played an rpg before in her life. Any advice on introducing this game to raw beginners?
They are pretty familiar with the source material; J (my wife) loves Buffy / anything Whedon, and Being Human (the British one) and T (her friend) loves Twilight, and has also watched Buffy. The both obsess over Gilmore Girls and Downton Abby. [edit, I mention those last two because they are character-driven melodramas, even if they have no monsters]
I'd probably want to keep the game "Network TV safe" (PG-13ish themes with the sex glossed over).
(For the sake of full disclosure, this game will probably never happen, as J and T are always coming up with stuff they wanna do but never do half of them. They love planning stuff.)