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Today I just found my favorite new local (Lansing, MI) game store. It's just opening up, but it's set up really nicely with lots of space to play games, both on the floor and in private rooms, and the owner seems to really love games. I spoke to him for a short while, and gave him the link to IPR, but I'm figuring that might be at least a bit overwhelming to somebody that has absolutely no idea about anything small press.
In short, I'm trying to come up with the best way to package/present information about the some of the types of small press games out there, to kind of give him a foothold to start from. Any suggestions would be greatly appreciated.